Do You Need Online Reputation Management?
If you are worried about dirt being dished on your company over the internet then online reputation management is for you. Firms offering this service will monitor what is being written about your company on blogs and in forum sections so that you don’t have to worry about it. One negative post could torpedo sales and deliver a hit that you might not be able to recover from.
How does reputation management help? The professionals will optimize search engine results for your company to present it in the most favorable way. Reputation Management Kings promise to help “your company to get the best first, second and third impression and that is the impression you generate in the first 3 results pages.” The online firm says it will “help you to move out of the first result pages any negative posts.”
What will online reputation management do to accomplish this? Through a series of new blog posts, SEO articles and RSS feeds the management companies distribute material about your company that will trump any bad info. Through flooding the web with that new material those posts rise to the top of the search engine results pushing the negative material to the back pages which most people never make it to.
A professional reputation management company will also refine other aspects of your operation to boost your image and boost your sales. Do you have Facebook and MySpace pages to promote your company? If you do they will show you how to attract more attention for them and if you don’t they will set them up. They can also introduce you to other networking sites that you may not have heard of. Have you thought of using media sharing sites to get attention for your business? A reputation management firm can help with videos and photo galleries that will generate new sales leads.
While protecting your corporate image is job one, online reputation management companies have evolved into firms that take on a whole host of activities that used to be the work of public relations departments. Consider the cost of hiring them a wise investment in your firm’s future.